This campaign was commissioned by the HSE CHO Area 1 to help promote take up of the annual flu vaccination for health care workers.
The concept that was decided upon was to show the vulnerability of patients and clients to exposure to the virus, and in doing so show how healthcare workers are at increased risk of exposure and hence flu infection compared to the general adult population. It is estimated that at least 20% of healthcare workers are infected with flu every year and many healthcare workers continue to work despite being ill, which increases the risk to their colleagues and patients.
We achieved this by implementing a multi poster campaign and slogan “You may survive the flu but we may not” with each poster showing a specific vulnerable group and the interaction of healthcare workers have with these groups.
This campaign was rolled out also in other HSE CHO Areas as well.